In these uncertain times, I know that for some small business owners, work has really slowed down. This could be disheartening but I would encourage you to prepare yourself for when the world opens up for business again. I want to be ready to go. I want to have completed all the admin that’s been following me round on to do lists for weeks (let’s be honest, maybe even years).

There is so much going on at the moment that it’s hard to take it all in – checking your health, wondering whether you need to self-isolate, staying sane, thinking about what to do when the children are not at school, juggling everything - the list goes on and then on top of that we have running your business and keeping it afloat.

I was not a sporty girl, despite coming from a sporty family. I was surrounded by sport – both my parents were active, I went to watch my brother play rugby and sport was always on the TV. I did enjoy watching sport but during my formative years, I didn’t play anything preferring, instead, a good book and nurturing my aspirations of being a sports’ journalist. You’re probably wondering why I’m telling you all this but there is a point; a very big one.

It feels great to have award winning clients — they’re clearly at the top of their game and it’s a good feeling to be a part of their success. But why do awards really matter? And who can help you reach the awards’ dinner?

Ghost writers aren’t just for the rich and famous and they don’t just write books. Small businesses can employ a ghost writer, and they should for three main reasons — time, quality of content and an objective viewpoint.